After achieving sustained operational stability and performance benchmarks in our Muscat core market, Zad International United LLC is proud to announce that our flagship concept, The Roasted, has officially entered its international franchising phase.
This milestone follows 18 months of intensive stress-testing of our fire-roasted poultry systems, supply chain logistics, and high-volume service models. By adhering to a strict “No Frozen Chicken” mandate and utilizing proprietary fire-cooking technology, we have proven that artisanal quality can be delivered at industrial speed.
Key Strategic Takeaways:
- Operational Maturity: All systems have been documented and standardized for seamless replication across GCC and international borders.
- Q3 Rollout: The first wave of Master Franchise evaluations will commence in Q3 2026, targeting high-performance operators in key global territories.
- Brand Integrity: Our centralized HQ oversight ensures that every new unit maintains the exact culinary DNA established in our Oman base.
“We are not just selling a franchise; we are providing a high-performance engine for growth.” — Zad Leadership Team.